Limited Seats : 20
World Master Academy
Dubai, UAE
Intensive Master
Courses will be held in the original language of the teachers, with English and Chinese interpretation provided.
World Luxury Forum
2026-10-23
14.500
LUXURY LEGACY is an intensive master course held by VIP teachers hands-on in the best global brands of the world offered by WMA Luxury Science Institute. The course combines the ability to imagine new futures and to shape managers and designers equipping them to address urgent global challenges going beyond building, beyond disciplines and beyond borders. Luxury Legacy deals only in luxury goods and services, and how to market and manage those specific brands to fit with that unique type of consumer.
The program is conceived to specialize in luxury providing a platform for exploring the luxury market.
Participants are taught by VIP designers and managers to understand the uniqueness of managing luxury organizations in the forms of retail studies, luxury branding in marketing and management, marketing strategies, global branding, and finance and wealth management courses.
LUXURY LEGACY is an incredible opportunity to learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. The course will explain business models, international development, and product categories through the professional experience of industry influent experts. A real legacy of luxury culture, generated by VIP designers and managers, will provide the possibility to acquire a significant management consciousness. The courses will be held in Al Maktoum House, one of the most luxury heritage location of Dubai, and this will allow to develop an extraordinary level of multicultural understanding.
LUXURY EXPERIENCE is an instant hands-on course offered by WMA Luxury Science Institute in the world of fashion capitals.
WMA delivers very special experiences bringing consciousness to develop talents offering the opportunity to undergo unforgettable events and lectio magistralis in Dubai absorbing distinctive cultural perspectives while preparing for a career without global boundaries.
LUXURY EXPERIENCE is a unique occasion to observe and understand
luxury on a deeper level through luxury boutique visits, museums, and luxury shopping mall tours. The participants will meet with luxury industry professionals and will gain first-hand insights on what is happening in the industry.
The Luxury Legacy & Luxury Experience executive course will be held over one week, covering several formative modules. Students will also have access to cultural experiences and social gatherings during their time. This course will be held at Al Maktoum House, a world-renowned heritage location in the heart of Dubai with an inventive and assertive approach to fashion business that challenges social and political agendas and promotes the importance of industry leadership. Courses will be held in the original language of the teachers, with English and Chinese interpretation provided.
WEEK 1
LVMH | Emilio Pucci | Calvin Klein
Marketing Manager
Gucci | Dior
Jewelry Designer
Dolce & Gabbana | Etro
RTW Designer
Giorgio Armani
RTW Designer
________
WEEK 2
Gucci
Designer
Fendi
Designer
Adidas | Puma
Creative Director
Saint Laurent | Zegna
Designer
Giorgio Armani | Tod’s | Jean-Paul Gauthier | Dolce & Gabbana | Etro | Diesel
Manufacturer
Miu Miu | Prada
Bag Pattern Maker
Fieldtrips
Celine | Rolls Royce | Damac Group
On completing this week, students will gain an understanding of:
• Brand ideas
• V.I.P. Professional experience
• Trends and Innovation in the fashion industry
• Individual business consultations
Candidates will be selected after an enrollment process by European Education.
European Education adds to this program also extra special lessons (lectio magistralis) about insights and understanding of the key factors that make up the industry, mixing heritage and innovation; lessons to understand the magic of brand identity by a luxury company exploring what exactly makes a product image.
European Education’s executive courses are the most integrated programs for fashion executives and entrepreneurs that need to update their skills and upgrade their companies to XXI century market. This course features main areas and can tune society and industry to make brands relevant.