2026

Luxury Legacy & Luxury Experience

World Master Academy

Limited Seats : 20

Institution

World Master Academy

Location

Dubai, UAE

Type

Intensive Master

Language

Courses will be held in the original language of the teachers, with English and Chinese interpretation provided.

Exclusive Social Event

World Luxury Forum

Start Date

2026-10-23

Price USD

14.500

Intro

LUXURY LEGACY is an intensive master course held by VIP teachers hands-on in the best global brands of the world offered by WMA Luxury Science Institute. The course combines the ability to imagine new futures and to shape managers and designers equipping them to address urgent global challenges going beyond building, beyond disciplines and beyond borders. Luxury Legacy deals only in luxury goods and services, and how to market and manage those specific brands to fit with that unique type of consumer.

The program is conceived to specialize in luxury providing a platform for exploring the luxury market.

Participants are taught by VIP designers and managers to understand the uniqueness of managing luxury organizations in the forms of retail studies, luxury branding in marketing and management, marketing strategies, global branding, and finance and wealth management courses.

LUXURY LEGACY is an incredible opportunity to learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. The course will explain business models, international development, and product categories through the professional experience of industry influent experts. A real legacy of luxury culture, generated by VIP designers and managers, will provide the possibility to acquire a significant management consciousness. The courses will be held in Al Maktoum House, one of the most luxury heritage location of Dubai, and this will allow to develop an extraordinary level of multicultural understanding.

 

LUXURY EXPERIENCE is an instant hands-on course offered by WMA Luxury Science Institute in the world of fashion capitals.

WMA delivers very special experiences bringing consciousness to develop talents offering the opportunity to undergo unforgettable events and lectio magistralis in Dubai absorbing distinctive cultural perspectives while preparing for a career without global boundaries.

LUXURY EXPERIENCE is a unique occasion to observe and understand
luxury on a deeper level through luxury boutique visits, museums, and luxury shopping mall tours. The participants will meet with luxury industry professionals and will gain first-hand insights on what is happening in the industry.

Study Plan

The Luxury Legacy & Luxury Experience executive course will be held over one week, covering several formative modules. Students will also have access to cultural experiences and social gatherings during their time. This course will be held at Al Maktoum House, a world-renowned heritage location in the heart of Dubai with an inventive and assertive approach to fashion business that challenges social and political agendas and promotes the importance of industry leadership. Courses will be held in the original language of the teachers, with English and Chinese interpretation provided.

 

LUXURY LEGACY

WEEK 1

LVMH | Emilio Pucci | Calvin Klein
Marketing Manager

Gucci | Dior
Jewelry Designer

Dolce & Gabbana | Etro
RTW Designer

Giorgio Armani
RTW Designer

________

WEEK 2

Gucci
Designer

Fendi
Designer

Adidas | Puma
Creative Director

Saint Laurent | Zegna
Designer

 

LUXURY EXPERIENCE

Giorgio Armani | Tod’s | Jean-Paul Gauthier | Dolce & Gabbana | Etro | Diesel
Manufacturer

Miu Miu | Prada
Bag Pattern Maker

Fieldtrips
Celine | Rolls Royce | Damac Group

Learning Outcomes

On completing this week, students will gain an understanding of:
• Brand ideas
• V.I.P. Professional experience
• Trends and Innovation in the fashion industry
• Individual business consultations

Admission

Candidates will be selected after an enrollment process by European Education.

SPECIAL LESSONS

LECTIO MAGISTRALIS

European Education adds to this program also extra special lessons (lectio magistralis) about insights and understanding of the key factors that make up the industry, mixing heritage and innovation; lessons to understand the magic of brand identity by a luxury company exploring what exactly makes a product image.

EE Exclusive Social Calendar

DUBAI MALL

Dubai Mall is an integral part of Downtown Dubai, the flagship mega-project. At 12 million sq ft, the mall’s total area is equivalent in size to 200 soccer pitches. With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space and over 1,200 retail stores, two anchor department stores and more than 200 food and beverage outlets. The Dubai Mall pays homage to high fashion with more than 70 signature stores in its dedicated Fashion Avenue, covering an area of 440,000 sq ft. Galeries Lafayette, France’s leading lifestyle retailer and Bloomingdale’s, America’s leading department store, are the anchor stores of the mall and marks the first time both retailers are opening stores in the Middle East region.

 

BURJ KHALIFA

Burj Khalifa is the tallest building in the world and a global icon. Truly a feat of engineering, the building represents the conceptual heart and soul of the city of Dubai. At 828m tall, this magnificent structure is located next to Dubai Mall and has drawn visitors from all over the world since opening in 2010. The unmatched Burj Khalifa view can be taken in from not one but two observations decks.

DUBAI DESIGN DISTRICT

D3 – is a space where the world of design, art and fashion co-exist, where you’ll be inspired to discover new perspectives and change the ordinary to the extraordinary. D3 is the region’s first and largest design district playing home to the biggest global, regional and local brands within the art, design and fashion industries. We not only welcome, but enable disruptive thinking to create a world of endless possibilities through their beautifully designed spaces and unique community offerings.

MUSEUM OF THE FUTURE

The Museum of the Future. Standing high over Dubai’s driverless metro system stands an architectural marvel, praised as one of the most beautiful buildings in the world – the Museum of the Future. The seven-storeyed, pillarless building that is resting atop a lawn-like hill, with an elliptical, hollow structure, has an enormous exterior built using steel. As you step into the museum, you will be welcomed by a gigantic chamber, where the sun rays flowing from the Arabic calligraphy engraved in the facade create a fusion of light. Dynamic, innovative, and bright, a visit to the museum will leave you with some beautiful memories.

CROSSROAD OF CIVILATIONS MUSEUM

Crossroad of Civilizations Museums CCMs, through its three historical museums, say everything about the legacy of Dubai and the UAE. As a crossroad of global trade routes between Europe, Africa and Asia, Dubai has witnessed a magnificent interplay of almost all the world’s civilizations. The dynamic interaction of these civilizations leads to a flourishing culture of humanity; Museums through art, literature and cultural dimensions, reflect the historical beauties of civilizations. Therefore, the Crossroad of Civilizations Museum highlights the beauty of the variety of these human cultures that contributed to the progress of humanity throughout ages. CCM emphasizes on the positive historical relationships between these civilizations and art, it provides an opportunity for future generations to reflect on the beauty of the difference and to see the positive side of the other, hoping to bring all together.

BURJ AL ARAB

Burj Al Arab is an iconic building in Dubai that was designed by Tom Wright and completed in 1999. It is as much a symbol of Dubai as the Eiffel Tower is of Paris and the Opera House of Sydney. It represents Dubai’s economic boom a

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Learning and Experiencing

European Education’s executive courses are the most integrated programs for fashion executives and entrepreneurs that need to update their skills and upgrade their companies to XXI century market. This course features main areas and can tune society and industry to make brands relevant.

BECOME A PART OF

EUROPEAN EDUCATION

Services

  • College Selection
  • Accommodation
  • Personal Consultation
  • Application Consultation
  • Social & Cultural Activities
  • Travel & Insurance Logistics

TAILOR YOUR FUTURE IN LUXURY

Apply