Limited Seats : 15
Parsons
Dubai, UAE
Executive Course
English with simultaneous translation in Chinese and other languages
Dubai brands field trip
2026-10-02
12.000
NYC CEO FASHION IMMERSION is a professional EXECUTIVE COURSE, an integrated intensive program developed and based on contents supplied by Parsons – The New School tailor-made and proposed by European Education to an International audience of entrepreneurs. It represents a real International legacy of luxury culture, generated to provide international future luxury executives, who also do not yet speak English, the possibility to acquire a significant management specialization. The executive intensive, shaped expressly for international entrepreneurs and managers, allows participants to develop an extraordinary level of multicultural understanding through curriculum developed and taught by faculty at Parsons School of Design at The New School, the #1 Design school.
The New School’s Parsons School of Fashion partners with European Education to create a first-of-its-kind fashion experience for C-suite executives. The NYC CEO FASHION IMMERSION program provides participants with unparalleled access to curriculum developed and taught by Parsons faculty, as well as industry experts, events, and experiences arranged by European Education over five days in NYC.
Executives will attend intensives taught by Parsons faculty in New York where executives will apply the learning real-time to their own businesses and participate in a graduation ceremony held at an amazing venue. In New York participants will also have access to special cultural experiences and social happenings arranged by European Education during the learning period. Candidates will be selected after an enrolment process by European Education.
Educational intensives will offer executives a new way of looking at the inner workings of the fashion industry from a global perspective, with a particular focus on repositioning a brand, creating a new brand, or exploring a new market. The curriculum will also explore new business models and frameworks for sustainability, as well as new paradigms for customer-brand relationships, including best practices in technological innovation, retail, branding, and customer management.
NYC CEO FASHION IMMERSION executive intensive will be held over 5 days and due to the immersive nature of this program, English proficiency is strongly recommended as all experiences will be conducted in English. European Education organization will however provide the assistance of native-speaking tutors. Participants will also have access to exclusive events arranged by European Education including store visits, executive lunches, and industry roundtables.
Challenged by a new generation of consumers, fashion brands need to reinvent themselves to remain relevant. Participants will discover how to rethink their fashion organization for success by understanding emerging trends.
Topics include:
New consumer-brand relationships are challenged by technology and a new generation of consumers. Participants will develop a deep understanding of all dimensions of brands to reinvent customer interaction, and build the new brand to stay ahead of the curve.
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Many successful businesses have adopted a holistic approach to developing new value propositions and remaining sustainability. Participants will be challenged to reconsider corporate culture and organizational structures and strategize design innovations to embrace sustainability and social responsibility as a real competitive advantage.
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As competition for consumer awareness and attention grows ever more intense, fashion brands must find new ways to reach and engage with their audience and build brand loyalty. Participants will hone the skills necessary to create powerful fashion consumer-brand interactions and successful brand experiences in both the physical and digital worlds.
Topics include:
Candidates will be selected after an enrollment process by European Education
European Education adds to this program also extra special lessons (lectio magistralis) about insights and understanding of the key factors that make up the industry, mixing heritage and innovation; lessons to understand the magic of brand identity by a luxury company exploring what exactly makes a product image.
European Education’s executive courses are the most integrated programs for fashion executives and entrepreneurs that need to update their skills and upgrade their companies to XXI century market. This course features main areas and can tune society and industry to make brands relevant.